Thursday, November 13, 2014

WDRB-TV launches two music-streaming apps



[WDRB-TV] launched two free radio streaming apps a little over a month ago, and it already has generated six figures worth of revenue, said Bill Lamb, the station's president and general manager. He declined to disclose specific numbers. The apps, classic hits and hot country, launched on Oct. 4 for iOS and Android devices. They've been downloaded more than 2,000 times, he said. Though they are free, the apps generates revenue from advertising, he said. - Rachel Aretakis,Louisville Business First [via/web:http://streaming-tv.us]

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