Thursday, September 5, 2019

Will Disney Plus Shake Up How Consumers Value Streaming Services?


Once Disney, WarnerMedia and NBCUniversal launch their direct-to-consumer services, customers’ perceived value of incumbent players Netflix, Hulu and Amazon Prime Video will drop significantly, according to a study conducted by Langston Co., a Denver-based behavioral consumer research and consulting firm, shared exclusively with Variety. - Todd Spangler, Variety [via/web:http://streaming-tv.us]

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