Recently, BandPage began working with streaming service Rhapsody on seeing just how far they could take the idea of presenting real fans with purchasing opportunities in the correct moment, as all marketers aim to do. Those listening on Rhapsody might be served a push notification via Bandpage with offers from their favorite artists, which look like pop up ads, but aren’t nearly as annoying (I promise), as they are coming “from” the listener’s favorite artists. In order to make this new idea successful and authentic, Bandpage developed an algorithm that could identify “superfans”, differentiating between those just casually listening versus those who truly loved an artist. - Hugh McIntyre, Forbes [via/web:http://streaming-tv.us]
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