"Video is really what consumers are looking for and long for, and now you're able to give it to them in real time," said Peter DeLuca, T-Mobile's senior vice president for marketing. Companies have used live streaming for years with video conferencing, online services and smartphones. But by linking it to social media, they can instantly reach their hundreds, thousands or millions of followers. - Joyce M. Rosenberg, Associated Press [via/web:http://streaming-tv.us]
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