Wednesday, August 12, 2015

CBS Says Millennials Love TV. It Just Couldn't Find Them.


[CBS Television Network]’s chief research officer, David Poltrack, acknowledged a recent Nielsen report showing an alarming 11 percent decline in viewing among viewers ages 18-34. Those viewers aren’t gone, we just couldn’t find them, he said. Until now. Surprise! They’re viewing on tablets, smartphones and screens other than the living room TV, or via streaming services like Netflix. The network is working with Symphony Advanced Media to try to find new ways to quantify viewing. - Dawn Chmielewski, Re/code [via/web:http://streaming-tv.us]

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