Saturday, August 15, 2015

Apple Music: Should Apple have bought Pandora instead of Beats? - CNET


Making a profit, emphasis on profit, in a highly competitive free market has so far proved difficult, even to the leaders in the music subscription business. Pandora reportedly has 81.5 million active users and has never posted a profit; Spotify has 20 million paying subscribers, plus 55 million free users. Maybe it's just that Apple's coming too late to the party and doesn't offer enough special mojo to tempt subscribers of Pandora, Spotify and other services to switch. Why would they? Whichever subscription plan is easiest, cheapest, or is in front of your face wins. When something comes along that's even cheaper, easier, or whatever, consumers abandon the old for the new. Even the almighty Apple can't change that. - Steve Guttenberg, CNET [via/web:http://streaming-tv.us]

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