Sunday, July 26, 2015

YouTube Video Subscriptions: Why They're Going to Be a Very Hard Sell


YouTube viewers come to YouTube for free video: People have been trained for 10 years that YouTube is a vast video jukebox that’s free to use. Will they suddenly be motivated to shell out a monthly fee to watch that without the ads? YouTube has a poor track record of making consumers part with their money: a pay-channel initiative failed to take off two years ago, and its streaming movie-rental service hasn’t registered much action apart from Sony’s “The Interview.” - Todd Spangler, Variety [via/web:http://streaming-tv.us]

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