Spotify recently announced that brands will be able to target people based on their mood or activity—a feature that’s a little too specific for traditional radio or television. On Spotify, there are hundreds of playlists marked for those exercising, studying, getting ready to go out, or for those feeling the sharp pangs of heartbreak. Music is an emotional driver for action, and if companies can pitch the right thing at the right time—popcorn for those listening to famous movie songs or perhaps an online course to students needing background noise for studying—they might be able to make a sale down the line. - Hugh McIntyre, Forbes [via/web:http://streaming-tv.us]
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