Could Twitter Help Fight Cord-Cutting? Here's Proof It Can

When people tweet about what they’re watching, other people see those tweets and tune in to see what all the fuss is about. Because you want feedback from other people who are watching the same show, you watch it when the greatest number of other people will be watching it: when it first airs. That makes it easier for networks to sell your eyeballs to advertisers who want to control when their message finds its target. - Jeff Bercovici

via Streaming-TV Could Twitter Help Fight Cord-Cutting? Here's Proof It Can http://www.forbes.com/sites/jeffbercovici/2013/10/08/could-twitter-help-fight-cord-cutting-heres-proof-it-can/