Strictly speaking, Mass Relevance is software-as-a-service for brands, agencies, and producers. It's a technology platform that instantly scans content flowing through the APIs of social media companies, Twitter in particular, and filters it according to the client's desires. - Jennifer Van Grove
via Streaming-TV The secret company behind Twitter's TV takeover http://news.cnet.com/8301-1023_3-57603896-93/the-secret-company-behind-twitters-tv-takeover/
via Streaming-TV The secret company behind Twitter's TV takeover http://news.cnet.com/8301-1023_3-57603896-93/the-secret-company-behind-twitters-tv-takeover/
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