Roku survival requires taking sales from Apple TV

There's a paradox facing Roku: More people use its streaming-video equipment than any other product, even as the company far lags behind Apple in overall sales. Research group Parks Associates recently found that 37 percent of households that have a streaming video device use a Roku as their primary gadget, more than the 21 percent using Apple TV or any other rival device. But Apple TV accounts for 56 percent of all sales of streaming video devices, according a recent estimate by Frost & Sullivan, while Roku remains in distant second with 21 percent of the market. - Joshua Brustein

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