National Association of Broadcasters

A la carte television programming is a popular concept among consumers who presume they'd save money by ditching channels they don't watch, but given that only 38 percent would be willing to pay more than $3 per channel each month, it's not likely the idea will catch on with TV providers who aren't inclined to stray from bundling. Not at that price. - Paul Bond

via Streaming-TV National Association of Broadcasters https://www.facebook.com/Broadcasters/posts/661319993887658