Sunday, September 15, 2013

Industry in dark on how to value streaming rights

Most of these originals premiering on Netflix, Hulu or Amazon aren't owned by those companies, and the producers of the shows are in a bit of bind when it comes time to license subsequent rights. How can content owners and potential buyers gauge any show's popularity - and its value in the market - when the streaming services don't share what one TV executive calls "near-perfect data" on audience viewing habits? - Justin Bachman

via Streaming-TV Industry in dark on how to value streaming rights http://www.sfgate.com/technology/article/Industry-in-dark-on-how-to-value-streaming-rights-4815082.php

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