Roku Shakes Up Streaming Video Devices

According to Parks Associates, a recent study of 10,000 U.S. homes with broadband revealed that of homes that have a streaming video media device, 37% primarily used Roku versus 24% for Apple TV. When coupled with the additional result that since 2011, the number of homes that have such a device has doubled to 14%, the growth for Roku is meaningful. The firm further predicts that by 2017, the number of connected TV devices sold annually worldwide will reach 330 million. This is a meaningful market and one that can drive a lot of consumer dollars into the hands of select companies. - Doug Erhman

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