NFL's Sunday Ticket Is a Case Study for Internet TV

The search giant has virtually unlimited resources, but it would have to be prepared to absorb big losses if it took on Sunday Ticket. Harrigan estimates that DirecTV (DTV) loses between $450 million and $600 million a year on Sunday Ticket—making it a loss leader for recruiting NFL-loving cable subscribers. Google, on its own, could lose $850 million annually, [Matthew Harrigan] says. He thinks Google would be more likely to partner with DirecTV in any possible deal. - Alexander Eule

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