Despite forces mounting against them, pay-TV providers are far from powerless.

For cable and telecom companies, the most obvious way to guarantee a place for themselves in the future of TV is through control of the broadband pipes. Rolling out usage-based pricing would guarantee an incremental benefit for every video customer switching to watch content over the Internet. - Miriam Gottfried

via Streaming-TV Despite forces mounting against them, pay-TV providers are far from powerless. http://online.wsj.com/article/SB10001424127887324324404579045194005943858.html