Cord-cutting was never an urban myth | Digital Trends

Usually, big trends start with a trickle before a flood starts to take hold, and in this case, pricing and availability have a lot to do with it. The average cost of a monthly cable subscription was $86 as of 2011, when it was just $40 in 2001. The advent of HD channels and bundling made it possible to offer much more programming in that 10-year span, but at an expense that a growing segment of consumers are apparently finding unsustainable or unnecessary, given other options. - Ted Kritsonis

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