Can NBCUniversal Help Comcast Weather the Cord-Cutters?

[Steve Burke] has poured $12 billion into sports broadcasting, which includes a deal for NBC to broadcast the Olympics from 2014 to 2020, in addition to the $4.2 billion he spent to pry Nascar out of Walt Disney Co.-owned ESPN’s grasp. Sports is something Burke sees as worthy of a big investment, according to the Journal. - Jacqueline Sahagian

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