Wednesday, July 31, 2013

Network TV web sites outrank online video streaming sites in 13 out... -- NEW YORK, July 30,...

The extent to which sites made it easy to find a full episode for a show was one thing the research measured. People were able to complete this task at significantly higher rates on network sites. For example, people were 23% more likely to be successful finding a full episode for a show using CBS.com than using Hulu.com. In addition to ranking lower on objective scores like success rate, people reported feeling 27% less happy after using Hulu compared to the user ratings for happiness on top sites. - PR Newswire

via Streaming-TV Network TV web sites outrank online video streaming sites in 13 out... -- NEW YORK, July 30,... http://www.prnewswire.com/news-releases/network-tv-web-sites-outrank-online-video-streaming-sites-in-13-out-of-15-user-experience-metrics-according-to-change-sciences-group-research-217603861.html

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