While continued cord-cutting -- Kagan predicts that traditional MVPDs could lose more than 30 million subscribers to OTT and other streaming offerings by 2025 -- and a desire to tap into the growing AVOD market (Nathanson predicted Roku would grow revenue at a 30% annual clip through 2024) should keep the engines humming, there are still potential pitfalls. - Mike Farrell, Nexttv [via/web:http://streaming-tv.us]
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