Tuesday, July 21, 2020

Hulu Study IDs 4 Types of Streaming Consumers


The largest group of users, according to the study, falls under what Hulu calls "therapeutic streaming." It counts people who stream content as a way to decompress and "(lightly) reflect," and the content these users pick often has some nostalgia attached to it. Demographically, this group is also closest to the population as a whole. - Rick Porter, The Hollywood Reporter [via/web:http://streaming-tv.us]

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