Tuesday, May 12, 2020

AT&T defends HBO Max’s high price point amid COVID-19 crisis


When asked how the service’s $14.99/month cost will go over with consumers during a pandemic that’s caused high unemployment rates and economic uncertainty, AT&T CFO John Stephens defended the price tag. During a MoffettNathanson investor conference today, he said the service has thousands more hours of content with much broader appeal than HBO, which also costs $14.99. - Ben Munson, FierceVideo [via/web:http://streaming-tv.us]

No comments:

Post a Comment