YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year, eMarketer Estimates - Tubefilter

YouTube derives 73% of its ad revenues from video in the U.S., according to the firm, and represents 11% of parent company Google’s total U.S. ad revenues. While the eMarketer forecast also took a look at comparative spending on other social video platforms — including Facebook, Snapchat, and Twitter — it notes that YouTube’s revenues should not be regarded via one-to-one comparison given that, unlike the other companies, its traffic and content acquisition costs exceed half of its revenues. - Geoff Weiss, Tubefilter [via/web:http://streaming-tv.us]