From the start, AVOD services have been seen largely as supplementary to SVOD services. Tubi TV and Sony Crackle do not compete directly with Netflix so much as offer users an alternative when they can't find what they're looking for on Netflix. The nature of AVOD, in which ad revenues scale with streaming hours, makes this trickle-down model viable -- especially, AVOD promoters argue, as SVOD services turn increasingly to original content and leave major-studio films and TV shows to AVOD services. - Stephen Lovely, The Motley Fool [via/web:http://streaming-tv.us]
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