WARC calculates that over two-thirds 60% of daily online video viewing now on mobile devices and most of the money generated for this channel is going to mobile-optimised social platforms such as YouTube and Facebook, the report says. The report found that in the UK, of the £1.6 billion spent on online video advertising in 2017, 81.2% (£1.3 billion) was paid to social platforms. This compares with 55.4% in 2014. - Rapid TV News [via/web:http://streaming-tv.us]
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