Millennials are sharing streaming passwords, costing companies millions in revenue

[Jill Rosengard Hill] and Magid said 35 percent of millennials share passwords for streaming services. That's compared with 19 percent of Generation X subscribers and 13 percent of Baby Boomers. Take those password-sharing rates, the tens of millions of paying subscribers for various services and the monthly subscription cost of a service like Netflix, and that can add up to hundreds of millions of dollars in potential revenue that streaming companies aren't booking. - Sara Salinas, CNBC [via/web:http://streaming-tv.us]