Hollywood’s best holiday fare isn’t cheap or simple to obtain. Broadcasters use Christmas the way sports leagues use championship games—a chance to create a sense of urgency in a crowd accustomed to watching whatever they like whenever they want. Bill Murray’s Scrooged, like the Super Bowl, just doesn’t carry the same punch two weeks after the big event. Even if a company commits to purchasing a holiday film, obtaining the rights requires negotiating with multiple distributors around the world, which may have conflicting schedules. The economics around the whole process are “pretty lousy,” said Sarandos. - Kyle Stock, Bloomberg Pursuits [via/web:http://streaming-tv.us]
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