Using seven weeks of viewing, ESPN said it noticed a 23% increase in viewing by people between 18 and 34 across its total schedule and a 13% increase in that viewership in primetime,, all compared with what the company says is traditional viewership. The surge helped contribute to a 4% increase in overall total-day viewership and a 13% increase in overall primetime viewing, the network said. - Brian Steinberg , Variety [via/web:http://streaming-tv.us]
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