Thursday, October 26, 2017

Regal Entertainment to Test Demand-Based Pricing for Movie Tickets


The move could lead to higher prices for blockbusters and lower prices for unsuccessful films. Three-year-old Atom, backed by Disney, Fox, and Lionsgate, has been pushing chains to take such a step. Amy Miles, chief executive officer of Regal Entertainment, made the announcement during an earnings call Tuesday with analysts. - Dave McNary, Variety [via/web:http://streaming-tv.us]

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