Tuesday, September 26, 2017

YouTube wants to make it easier for marketers to make thousands of different ads


YouTube is offering to take on the heavy lifting. Director Mix is built to let a marketer upload multiple ad building blocks, like different cuts of commercial video footage, voiceovers, and copy variations - and the tool will automatically create thousands of ads, said Tara Walpert Levy, vice president of agency and media solutions at Google. - Mike Shields, Business Insider [via/web:http://streaming-tv.us]

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