Perhaps one of the most interesting revenue sources Laughly has come up with is in pairing up comedians and brands for audio ads. Brands pay comedians—usually those looking for a way to make a living from their jokes, rather than ones who are already stars—to write and record audio ads, which are used on Laugh.ly and elsewhere. The spots are funny, far more entertaining than a traditional smoke radio advertisement and it benefits both parties, as well as the streaming platform behind it. - Hugh McIntyre, Forbes [via/web:http://streaming-tv.us]
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