Sunday, September 6, 2015

YouTube reportedly plans to give brands more transparency for viewed ads


Google does give analytics to advertisers through its Active View offering, advertisers are looking for ways to really understand if their dollars are being properly utilized. And rather than just taking YouTube’s word for it, the use of these third-party services could help. - Ken Yeung, VentureBeat [via/web:http://streaming-tv.us]

No comments:

Post a Comment