Will Verizon's Streaming Video Service Catch On?

Verizon is preparing to launch its free, ad-supported streaming video service called Go90 later this month. Adoption of the new application will be closely watched by investors, given that the company has dedicated considerable resources to building its streaming video and mobile advertising capabilities, via a series of acquisitions over the last two years at a cost of roughly $5 billion. [...] While Verizon has done much of the groundwork on the technology side, content will ultimately determine the uptake of the service. Verizon is targeting the service at millennial viewers, which is probably the right decision since these viewers represent a prime demographic for marketers. - Steve Dee, Forbes [via/web:http://streaming-tv.us]