Why aren't people paying for music streaming subscriptions?

The ‘under 1%’ stat that started this article, by the way, comes from the fact that out of 7 billion people in the world, just 41m coughed up for an on-demand music streaming subscription last year, according to the IFPI – 0.58% of the world’s populace. That’s lower than the total number of people paying for a Netflix subscription around the world every month. - Tim Ingham, Music Business Worldwide [via/web:http://streaming-tv.us]