The streaming video industry needs more data about audience viewing

Beyond curiosity, viewing data reveals what sort of content consumers are interested in — information that could be used to power native advertising efforts. For content creators, it too would be useful to focus on buzzy programming trends. It also would help put a lid on third parties who use all sorts of methods to estimate audience totals for shows on Netflix, Hulu and others. - Allen Weiner, Videoink News [via/web:http://streaming-tv.us]