One discovery: many subscribers are opting to stream the network's live feed, instead of seeking out on-demand programming. "The livestreaming has done better than we expected," said [President David Nevins] of the feature, something which HBO NOW doesn't offer. "As people are discovering Showtime Networks, a lot of them just want to see what's on the livestreaming, so they're watching it there." - Jason Lynch, Adweek [via/web:http://streaming-tv.us]
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