Google already working on VP10 for tomorrow's streaming problems

With the popularity of video streaming, from YouTube to Netflix, the demand for quality has also increased considerably. Gone are the days when you'd be satisfied with 240p quality of funny cat videos. Whether you're watching the latest Netflix original or living vicariously through some gamer's screen, there is a need to be able to deliver video fast but also in high quality. At the heart of this is compression and decompression technologies or codecs. There has so far been two competing voices in this field, Google's VP and MPEG LA's H.264. The latter has so far gotten the lion's share of the market, with more industry backers than either Google's VP8 or VP9, despite both being used in YouTube. - JC Torres, SlashGear [via/web:http://streaming-tv.us]