How cord cutting is changing the nature of audience reach

When YouTube first launched, content creators had leeway, because major corporations weren’t paying attention to what was going on in the space. But today, companies like Disney are now leveraging their content to an online audience, and view platforms like YouTube as a legitimate medium to engage viewers. So naturally, we’re seeing these “YouTube Personalities” migrate to other platforms like Facebook, Vine, Snapchat, and other emerging formats to find the space needed for a new grassroots movement. - CEO Frank Sinton, Beachfront Media via Gigaom [via/web:http://streaming-tv.us]