[msnbc] best known for progressive commentary from Rachel Maddow and Chris Hayes is launching a portal of streaming-video programming that its top executive, Phil Griffin, expects to have a great deal of influence on the cable network in months to come. Through the new digital initiative, known as “Shift by MSNBC,” the network will serve up new topics and introduce new contributors that could gradually make their way to the cable network, Griffin believes – depending on the traction they gain among audiences. “Shift” is expected to launch Monday morning. [...] “Shift” will serve to lure people making one of their own. According to Pew, the “vast majority” of U.S. consumers get news via digital means. In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device, according to Pew’s “State of the News Media 2014.” What’s more, 35% said they accessed news “frequently” on their desktop or laptop, and 21% indicated they did the same using a mobile device. - Brian Steinberg,Variety [via/web:http://streaming-tv.us]
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