Plair was an early entrant in the streaming stick market. The startup launched an HDMI stick capable of receiving video from a smartphone or laptop in early 2013, but the first device was plagued by technical challenges as well as a high price: Plair tried to sell the stick for $99, only to see Google introduce its much more capable $35 streaming stick a few months later. Plair tried one more time in late 2013 with a second version of its adapter that came with pre-installed Android apps, but the company simply couldn’t compete with the likes of Google, Roku and now Amazon in the streaming stick race. - Janko Roettgers,Gigaom [via/web:http://streaming-tv.us]
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