Live TV Viewership Down As Streaming Services Take Over

In the Total Audience Report, Nielsen found that live television consumption dropped from four hours and 44 minutes a day in Q3 of 2013 to four hours and 32 minutes a day in Q3 of 2014. Monthly viewership over the two quarters was down as well: from 147 hours to 141 hours. Those losses were accompanied by a two-minute rise in "time shifted" viewing, as well as increased viewing on digital devices, like smart phones and tablets. There was also a 19 percent rise in subscription video on demand. As Time noted, 2.8 percent of U.S. households are now "broadband only"; last year, that figure was 1.1 percent. - Lily Karlin, The Huffington Post [via/web:http://streaming-tv.us]