U.S. industrial conglomerate General Electric Co plans to release its first feature film through video streaming devices like Roku and Apple TV in a marketing effort that raises the bar for sponsored content. "Shake the Dust" is a documentary about breakdancing and how the movement has united people across the world. Executive-produced by the rap star NAS, it will make its debut on December 24 through a partnership with the music video platform Vevo. - Jennifer Saba,Reuters [via/web:http://streaming-tv.us]
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