So what happens once the luster of new-fangled cable alternatives wears off? The near future might be à la carte channels and services, but the long-term future is à la carte everything. As in, choose your own shows. That’s the only end game that makes any sense. Why stop at unbundled channels if each channel still contains loads of content you feel like you’re paying for but don’t watch? Why subscribe to multiple streaming services if more than half of each service is duplicate titles? What are channels if not branded bundles of entertainment? In the future, only the strongest brands will survive. - Eric Buchman, Digital Trends [via/web:http://streaming-tv.us]
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