Saturday, November 15, 2014

Vevo CEO Rio Caraeff Heads for the Door. (Memo)



Rio Caraeff, who has run the Vevo music video service since its creation in 2009, is leaving at the end of the year. [...] Vevo has yet to turn a profit, but it is very big: It’s now generating 8 billion views a month, with the bulk of those occurring on YouTube. Earlier this year Vevo’s owners put the company up for sale, then changed their minds. Some digital investors are still hoping they change their minds again. [...] Vevo’s case was additionally complicated by the fact that Google, its partner (and eventually an investor) had an uneasy relationship with the company. Vevo’s music videos are very important to Google’s YouTube, but YouTube executives would have preferred working directly with the videos owners, instead of Vevo. - Peter Kafka,Re/code [via/web:http://streaming-tv.us]

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