Sunday, November 30, 2014

The marketer’s guide to the benefits of Vimeo over YouTube



It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice. [...] YouTube is absolutely massive. At 1 billion unique visitors a month, it far eclipses Vimeo’s meager 70 million visitors per month. However, with so many visitors there is naturally a lot more content being uploaded. Most estimates claim that YouTubers upload 100 hours of video a minute. [...] In the case of Vimeo, less happens to be more. Vimeo has instituted certain policies and constraints that purposefully limit the amount of video uploaded and ensures a certain standard of quality. For example, Vimeo allows for videos of unlimited length and quality, but curbs the storage space allotted to each user. [...] Making the most of YouTube’s vast audience might be appealing if your business is concerned about reach above all else; but oftentimes having videos appear professional (by appearing in a more professional context) takes precedence over broad appeal. - Brian Honigman,The Next Web [via/web:http://streaming-tv.us]

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