[Amazon.com] will roll out a new ad-supported streaming offering early next year that will be separate from its $99-a-year Prime membership, which includes a video service, sources said. The ad-supported option — part of an overhaul of its media offerings — poses a serious challenge to streaming rivals such as Hulu and Netflix, analysts said. [...] For advertisers, the service could be the Holy Grail in terms of targeting . In theory, Amazon could tell if ads viewed online led to purchases on its retail site. - Claire Atkinson,New York Post [via/web:http://streaming-tv.us]
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