Forget Those Big Headphones. Apple Could Turn Beats Into a Streaming Kingpin

Beats has a bit of a track record of unsuccessful partnerships with technology giants. But let’s assume the deal goes through and figure out what Apple is after. If the acquisition is about headphones and speakers, then Apple is buying a company with the same design strengths it already has (plus Dr. Dre’s street cred). Beats didn’t invent the idea of big headphones any more than Apple came up with the idea for the MP3 player; Beats won on good design, savvy marketing, and being cool. - Joshua Brustein, Bloomberg Businessweek

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