Monday, April 14, 2014

US biz spaffed more dosh on internet ads than TV spots in 2013

“Triple-digit advertising revenue growth from mobile devices contrasted the more tepid eight per cent growth from traditional computer screens," said PricewaterhouseCoopers partner David Silverman. "This is simply a reflection of the change in how and where consumers are viewing their information—on the go." - via Brid-Aine Parnell, Theregister.co.uk

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