Beats Music Gets In-App Subscriptions, Beefs Up Free Streaming Options | TechCrunch

Beats allowing the in-app subscription option means that the service likely wasn’t happy with the volume of subscribers it was getting through the old methods. An in-app option is definitely far more convenient for the average user, but it comes with a significant cost to Beats, who have to pay up around $3 to Apple on each new user they sign up for the privilege of using the App Store as the means of distribution. - Darrell Etherington, TechCrunch

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