Amazon Officially Unveils Amazon Fire TV, A Tiny Media Streaming Box | TechCrunch

Media streaming is an increasingly important space to Amazon, who has been focusing in on their video offerings. Not only does Amazon have its own Instant Video offering, competing with Netflix and Hulu and others, but it also develops it’s own original content from Amazon Studios. In both cases, taking control of the living room is the only way to build up Instant Video loyalists, whether they’re hunting down original content or just browsing through the library. - Jordan Crook, TechCrunch

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